August represented a significant milestone for the Subaru brand, achieving its 150,000th Outback sale.

Launched in Australia in 1996, the Subaru Outback has won multiple accolades and become famous for pioneering the crossover segment, offering the ideal vehicle for Australians pursuing active lifestyles. 

Earlier this year, Subaru launched the sixth generation Outback in the Australian market, offering customers a choice of three highly specified variants that deliver crossover ability, innovative technology, safety, and luxury quality in spades.  

During August, Subaru continued to outperform the market with sales figures increasing 57.5% for the month, compared to a market increase of 33.1%. 

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Subaru’s year-on-year sales are up 29.3%, against the market of 27.2% 

Sales success for Subaru throughout August was led by the top-performing Forester with 1,104 sales up 55.1% for the month, compared to its segment increase of 0.1%. 

XV sales totalled 951, up 76.4% for the month, compared to its segment increase of 33.0%. 

Outback achieved 611 sales, up 100.3% for the month and 96.4% YTD. 

Impreza achieved an impressive 111.7% increase for the month, compared to its segment increase of 34.5%, contributing 453 sales to Subaru’s overall tally. 

1st Generation Subaru Outback.
1st Generation Subaru Outback.

Blair Read, General Manager Subaru Australia, said: “August represents another successful month for the brand and our dealer network as more Subaru’s continue to find their home with new and returning customers.

“We couldn’t be prouder to celebrate the 150,000th Outback sale during August, a vehicle that has resonated deeply with Australians for generations.

“It is fitting we celebrate this remarkable milestone in the year we launch the sixth generation, all-new Subaru Outback that not only epitomises all the qualities that have made it famous, but elevates its appeal with enhanced technology, refinement, and crossover ability.” 

For more information about the Subaru Outback, visit the Subaru website.

By Marty Ledwich

Marty Ledwich is a writer and photographer who is on the road full-time with his wife, Kylie, towing their off-road Roadstar caravan with a Toyota Land Cruiser 200 series. Marty was a volunteer in the Victoria Sate Emergency Service for 30 years and has travelled extensively around Australia.

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